New Forrester Study Illustrates Solid ROI for Microsoft Dynamics CRM 2011 Users
Posted July 21st, 2011 / No Comments
A new study by Forrester Research, a top information technology research company based out of Cambridge, Massachusetts, concludes that Microsoft Dynamics CRM 2011 not only reduces marketing, sales, and service costs throughout organizations using CRM 2011, but also increases revenue productivity and collaboration throughout the company.
Using a risk-adjusted ROI cost analysis method, Forrester determined that organizations can see a total return of investment in as little as 4.1 months. After gathering information and feedback from executives currently working for 9 Dynamics CRM 2011 customers in their initial implementation phases, Forrester conducted a composite case study with 50 CRM users working for an organization with 2,000 employees. Read the rest of this entry »


